[Webinar] Understanding the Korean Media Landscape

[Webinar] Understanding the Korean Media Landscape – What International Businesses Need to Know.

For companies operating in Korea, media engagement is a key part of building brand recognition, managing public perception, and maintaining credibility with customers, regulators, and the broader community. But Korea's media environment comes with its own unique challenges — fast-paced, highly competitive, and at times unexpectedly confrontational.

This online session, led by writer, columnist, journalist-cum-PR specialist Mike Breen and veteran Korean PR specialist Sue Kim, offers a candid and practical look at how the Korean media operates, drawing on decades of experience from a veteran practitioner who has advised multinationals and navigated countless media situations. Attendees will gain insight into the habits, expectations, and working styles of local journalists, as well as the cultural and professional nuances that shape how stories are pursued and reported.

From managing interviews and press releases to responding to crises and building long-term media relationships, this webinar will equip foreign businesses with the tools and mindset needed to confidently promote and protect their brands in one of Asia's most dynamic media markets.

Watch this webinar from the comfort of your own office space.